Marketing Coordinator

This is a hands-on, multi-functional role ideal for a creative self-starter who can manage both strategy and execution. The Marketing Coordinator will play a key role in building community engagement, developing inbound opportunities, and strengthening TechCompass’s voice as a trusted cybersecurity advisory firm.

Location: Alpharetta, GA (Hybird)
Timeline: Early Q4

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Ideal Candidate Profile

We’re looking for a proactive and organized marketing professional who thrives in a fast-moving environment and can balance creative storytelling with structured campaign management. The ideal candidate is:

• Marketing-savvy: Has 2–4+ years of experience in B2B marketing, ideally within cybersecurity, IT, SaaS, or professional services. Comfortable managing digital channels, social media, and campaigns with measurable outcomes.
• Strategic and creative: Understands how to craft narratives that connect with SMB and mid-market audiences. Can translate technical topics into accessible, engaging stories and visuals.
• Digital-first: Skilled in LinkedIn content management, website publishing (WordPress, Webflow, or similar), and using digital tools for scheduling, analytics, and automation.
• Community-minded: Enjoys building networks and engagement. Can manage podcasts, webinars, and events that attract both clients and industry peers.
• Analytical and results-driven: Uses data to track performance, improve campaigns, and report progress. Experienced with basic CRM, analytics dashboards, or ad platforms.
• Organized and self-managing: Able to manage multiple projects and deadlines independently, maintaining consistent output across channels.
• Collaborative: Works closely with the founder, partners, and contractors to align marketing with business goals. Communicates clearly and consistently.

Bonus if the candidate has:

• Experience managing podcasts or coordinating guest outreach
• Familiarity with paid social and lead generation campaigns (LinkedIn Ads, Google Ads, HubSpot, etc.)
• Content creation experience (graphic design, short-form video, or writing blogs/newsletters)

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Key Responsibilities

Social Media Management

• Manage both the founder’s and TechCompass’s LinkedIn presence
• Develop a consistent posting calendar with thought leadership, podcast clips, event promotions, and service highlights
• Engage with community comments, shares, and messages to build audience trust and reach

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Podcast Coordination

• Plan, schedule, and coordinate guests for the Securing the Future podcast
• Manage outreach, booking, recording logistics, and follow-up posts
• Collaborate on podcast promotion through social posts, clips, and newsletters

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Website and Content Management

• Maintain and update the TechCompass website (Webflow or WordPress)
• Publish blogs, case studies, and interactive content such as quizzes and readiness checklists
• Optimize pages for SEO and lead capture

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Events and Webinars

• Plan and promote quarterly webinars, local meetups, and partner events
• Coordinate logistics, registrations, and follow-up engagement

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Lead Generation and Campaigns

• Execute targeted LinkedIn and email campaigns to drive inbound leads
• Manage ad spend and performance tracking
• Develop audience lists, workflows, and A/B tests to refine outreach

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Community Building

• Grow TechCompass’s contact and partner network across cybersecurity and VC/PE communities
• Build engagement pipelines for prospects, guests, and influencers

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Analytics and Reporting

• Track social, website, and campaign performance
• Provide regular summaries of KPIs, engagement growth, and ROI metrics

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Compensation and Structure

This is a foundational marketing role with opportunity for growth as the company scales its brand and media presence.

• Base Salary: ~$55,000 – $65,000 (based on experience)
• Bonus: Performance-based bonus tied to growth metrics (followers, engagement, leads generated)
• Structure: Open to W2 employee or 1099 contractor depending on fit
• Growth Path: Potential to evolve into Marketing Specialist and Manager role as function expands

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